The Mulukanoor Women's Cooperative Dairy started procurement of milk on 17th August 2002. Mulukanoor Womens Cooperative Dairy, when started had 67 Dairy cooperatives. Presently no. of cooperatives has raised to103, with it also the procurements of milk has also improved.
Milk procurements from members
Sales have improved since launching of the Mulkanoor Womens Cooperative Dairy milk as “Swakrushi” brand in the region. The sales in the nascent stage were less and the marketing persons had to work hard to capture market. Due to the good quality of the milk and the hard work of the management Swakrushi milk has become a household name in the market. The main market areas are in Karimnagar, Hanumakonda, Warangal , Siddipet, Godavarikani and other towns. Now the demand is so high for Swakrushi milk that the milk procurements in present day are not enough.
Members and Membership
Mulukanoor Womens cooperative dairy as on today has over 100 member cooperatives which have a membership of over 15000. The The target initially was to promote72 cooperatives and membership as 11thousand in five years within a radius of 25 kms around Mulkanoor.
The average membership of a cooperative is 160. A Primary cooperative has a 10 member board and 2 full time paid employees for day to day milk collection business.